Close-up of programming on a laptop

You're losing $40K+ a year.
Reclaim 300+ hours for revenue.

Five minutes. See what you're losing, what you could save, and the hours you could put back into revenue.

Start the quiz

About five minutes. Results right away. No email required.

You're losing $40K+ a year. Reclaim 300+ hours. Five-minute quiz.

Take the quiz

Custom Software Company

We build custom software that eliminates the work you hate.

Spreadsheets, handoffs, and "just hire someone" stop scaling. We build the apps, tools, and systems that take that work off you so you have room for new ideas, new opportunities, or a real step away without the business falling over.

Custom CRM dashboard mockup

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  • Kansas City

    Based

  • 2017

    Founded

  • 100+

    Clients

  • 1,000+

    Entrepreneurs mentored

We're engineers who speak business.

You're in the right place if you've got real revenue, a team that depends on you, and no technical person on staff. You know software could make this run better.

You don't want another vendor who needs constant management. You want the work you hate off your plate so there's room for new ideas, new opportunities, or a real step away without the business falling over.

We learn how you actually operate, build what fits, and stick around so you're not stuck maintaining it alone.

Kansas City skyline at sunset, seen from Liberty Memorial
Weston Bergmann
I've worked with GorillaBot Labs in various capacities for almost three years now. They're my absolute go-to technology partner of choice. They will save you money, make you more revenue, and help you build something people actually want.

Weston Bergmann · Investor, BetaBlox Business Incubator

Dave Robertson
GorillaBot Labs helps plan your MVP and get your app launched quickly and efficiently.

Dave Robertson · Founder and CEO, FlipperForce

How it works

We get clear on what's broken and what's burning your week. When the direction needs proving, we build a small version you can click through before a full commit. Then we ship something you can run the business on, and stay involved if it's working.

  1. Align

    We start with a conversation. You bring what's frustrating, what's manual, and what you've already tried. We mirror what we're hearing, ask the right questions, and align on the real problem and what a first win looks like.

  2. Prototype

    When the path forward isn't obvious, we ship a focused prototype: enough to click through, put in front of your team or users, and make sure we're pointed the right way before a full build. It's not the whole product. It's proof the direction is worth committing to. Straightforward fixes can skip this step and go straight to Launch.

  3. Launch

    Once we're confident in the direction, Launch is the full build. We cut scope to what matters for the first real version, move fast, and ship something you can run the business on. That might be a new product, an internal tool, or untangling something you already have. What's not essential doesn't make the cut.

  4. Orbit

    Orbit is the ongoing partnership after Launch. Week to week we keep shipping, fix what breaks, and keep improving what we've built so the work you got rid of stays gone. You run the business. We keep the tech healthy and moving forward.

Laptop on a deskComputer code on a screen

Pattern recognition

We've seen the tech nightmares that leave owners buried in work they shouldn't own.

We've worked alongside 1,000+ companies. The nightmares usually come down to one of two things: either the team wasn't actually expert, or what you wanted never became what got built. We exist to close both.

  • 2017

    Founded as GorillaBot Labs. Shipping custom software and staying accountable for outcomes.

  • 1,000+

    Companies we've worked alongside. Years of pattern recognition on what breaks when tech goes wrong.

What we build

Custom software for established service businesses: web and mobile apps, internal tools, automation, AI integrations, and systems that fit how you operate. Built so the work you hate isn't stuck on you. Not sure which category fits? Normal. We figure it out on the first call.

01

Web & Mobile Apps

Customer-facing and revenue products: SaaS platforms, subscription apps, B2B tools, and mobile experiences. We take you from scoped MVP through production launch, including auth, payments, admin dashboards, and the integrations your product needs on day one.

Examples: multi-tenant SaaS, member portals, booking and scheduling apps, iOS/Android companion apps, marketplaces, investor or client dashboards

02

Internal Tools & Automation

Replace the spreadsheets, handoffs, and copy-paste work your team (or you) still hates doing. We build internal dashboards, automated reporting, approval flows, and ops systems your staff will actually adopt.

Examples: custom CRMs, job tracking boards, automated client onboarding, inventory or fulfillment workflows, scheduled reports, Zapier-style logic owned in your own codebase

03

AI Integrations

Practical AI inside your product or operations: intake assistants, document processing, recommendations, and workflow agents that save real hours. We use modern AI tooling to move faster on builds and ship features that would have been too expensive to justify a few years ago.

Examples: AI client intake and qualification, support assistants trained on your docs, smart search across business data, automated summaries, content or data pipelines with human review built in

04

Business Systems & Custom Software

When off-the-shelf tools force awkward workarounds, we build the missing piece: calculators, portals, payment flows, and glue between systems that do not talk to each other. You get software shaped to your pricing model, compliance needs, and customer experience instead of adapting the business to a generic template.

Examples: embedded quote configurators, Stripe billing and subscriptions, client-facing portals, NFC or hardware-adjacent products, API bridges between Shopify, CRMs, and internal databases

You're losing $40K+ a year.
Reclaim 300+ hours for revenue.

In just five minutes, see how much the work you hate is costing you each year.

  • See what you're losing. Most businesses land around $40K to $50K a year in one bottleneck.

  • Reclaim 300+ hours lost to rework, follow-up, and stuff slipping through. The quiz totals yours.

  • Your biggest bottleneck named, with a plain read on what fixing it actually looks like.

Sample output

Your #1 bottleneck is Sales & Pipeline

Scale Readiness Score

58/100

Example from a typical $35K/mo service business.

About five minutes. Results right away. No email required.

The Founder Bottleneck

One bottleneck per episode for business owners stuck doing work technology should already clear. Practical, specific, nothing wasted.

The Founder Bottleneck podcast cover
Listen on SpotifyListen on Apple Podcasts
All episodes →

What clients say

A few of the business owners we've built with. People who got the work they hated off their plate.

My website is now a powerful tool for showcasing my copywriting services and deepening expertise.

Jill Pavlov Vazquez

Owner, Your Creative Concierge

My website now consistently drives traffic and leads, helping me implement a sales funnel.

Laura Panozzo

Founder, Marryment

Our website has become a welcoming hub where clients find information online instead of via phone.

Kelly Murray

Owner, True Love Pet Care

The BuildingBlox team helped us fix and launch our landing page — they're rockstars at web design.

Madison Durant

Founder, Thanks It Has Pockets!

I've worked with GorillaBot Labs in various capacities for almost three years now. They're my absolute go-to technology partner of choice. They will save you money, make you more revenue, and help you build something people actually want.

Weston Bergmann

Investor, BetaBlox Business Incubator

Smart, proactive problem-solvers who are truthful, kind, and helpful even during late-night website issues.

Ann O'Meara

Founder, Fantastic 55

My website is now a powerful tool for showcasing my copywriting services and deepening expertise.

Jill Pavlov Vazquez

Owner, Your Creative Concierge

My website now consistently drives traffic and leads, helping me implement a sales funnel.

Laura Panozzo

Founder, Marryment

Our website has become a welcoming hub where clients find information online instead of via phone.

Kelly Murray

Owner, True Love Pet Care

The BuildingBlox team helped us fix and launch our landing page — they're rockstars at web design.

Madison Durant

Founder, Thanks It Has Pockets!

I've worked with GorillaBot Labs in various capacities for almost three years now. They're my absolute go-to technology partner of choice. They will save you money, make you more revenue, and help you build something people actually want.

Weston Bergmann

Investor, BetaBlox Business Incubator

Smart, proactive problem-solvers who are truthful, kind, and helpful even during late-night website issues.

Ann O'Meara

Founder, Fantastic 55

Phenomenal to work with, incredibly professional, with impressive skill sets for app development.

David Pochapin

Founder, Gavel It

The process brilliantly blends technology with intuitive design, enabling true collaboration.

Rachel Tahnee Dehler

Founder and CEO, Sonder Breath

Amazing work quality and final product delivered in a remarkably quick timeframe.

Meagan Beam

Founder and CEO, OTTER Reading

Our app is the foundation of our company; success depends on their excellent services.

Brittany Tidwell

Founder and CEO, Verified News Network

Quick response and feedback prevents wasted time on changes that get reverted later.

Jill Zambon

Founder and CEO, The Parent Project

GorillaBot Labs helps plan your MVP and get your app launched quickly and efficiently.

Dave Robertson

Founder and CEO, FlipperForce

Phenomenal to work with, incredibly professional, with impressive skill sets for app development.

David Pochapin

Founder, Gavel It

The process brilliantly blends technology with intuitive design, enabling true collaboration.

Rachel Tahnee Dehler

Founder and CEO, Sonder Breath

Amazing work quality and final product delivered in a remarkably quick timeframe.

Meagan Beam

Founder and CEO, OTTER Reading

Our app is the foundation of our company; success depends on their excellent services.

Brittany Tidwell

Founder and CEO, Verified News Network

Quick response and feedback prevents wasted time on changes that get reverted later.

Jill Zambon

Founder and CEO, The Parent Project

GorillaBot Labs helps plan your MVP and get your app launched quickly and efficiently.

Dave Robertson

Founder and CEO, FlipperForce

Common questions

Straight answers on pricing, fit, and how we work together.

What does this cost?

You shouldn't pay enterprise money to keep doing work you hate. Launch is scoped to what actually needs to exist so you get to market for less than a traditional build by cutting scope down to what matters. A typical software shop might quote $10,000 to $15,000 for a product we'd target getting live for $5,000 to $6,000. You spend less, launch faster, and iterate from real feedback instead of guessing upfront.

Orbit is $500 per week for one dedicated day. The first month is $2,000 upfront, which locks in the engagement and covers the onboarding period. After that, it's $500 every Monday. Simple and consistent. If you need more than one day a week, additional days are available at a 10% discount.

If budget is extremely tight right now, we're probably not the right fit yet. If you have capital to invest and a real problem to solve, let's talk.

What kinds of projects do you take on?

Custom software: web apps, mobile apps, internal tools, automation, AI integrations, business systems. We work best directly with the owner: the person who has the vision and the authority to make decisions. We're the technical lead beside the owner, not a seat on your team. We're not looking to join your team and take direction from a manager. We're looking to work alongside the person who owns the business and build something together.

Do I need to be technical to work with you?

No. Most of our best clients have no technical background at all. You bring the business knowledge and the vision. We handle everything technical: the decisions, the building, the maintenance. You don't need to understand how it works going in. You will always know what we have, why it works the way it does, and what it would take to change it, without becoming the tech person yourself.

What does the process look like?

We start with a call to understand your situation and figure out if we're a good fit. If we move forward, we Align on scope: what the product actually is, what's in, what's out, and what success looks like at launch. Then we kick off with Launch: moving fast, cutting everything non-essential, and getting something real into the market. You get a working product faster and at a lower cost than a traditional build, with real user feedback to guide what comes next.

From there, most clients transition into Orbit. We shift from sprint mode to a steady weekly rhythm, building out the roadmap, shipping features, handling bugs, and keeping the product healthy over time so the work you got rid of stays gone. You stay involved in priorities and direction. We handle the technical execution. The longer we work together, the more effective we get, because we already know your codebase, your business, and what you're trying to accomplish.

How much of my time does this require?

Not much, but not zero. In Orbit, we do a 30-minute sync at the start of each dedicated day. That's the main recurring ask on your time. You review progress, share what's on your mind, and set priorities for the week. Beyond that, we work independently: self-directed, accountable, without needing micromanagement.

You can send requests, questions, or updates any time through our project management system. Outside of genuine emergencies, we process those on your dedicated day. Not before. That's how we make sure every client gets focused, uninterrupted attention on their day. You'd want the same standard applied to you.

What makes this work is that we both have skin in the game. We're looking for a partner who cares how this turns out, not a client to manage. That means staying engaged, communicating openly, and trusting each other to handle our respective sides.

What happens if something breaks outside of our scheduled day?

Reach out. Off-hours availability for emergencies is part of the Orbit arrangement. We'll respond within 24 hours, usually faster. If it's a quick fix, we handle it at no extra charge. If it amounts to a significant chunk of work, we pull those hours from your next dedicated day and work through it then. You're never left waiting for a Thursday to find out your site is down.

Do you work with companies that already have a development team?

Generally, no. Our best work happens when we're the technical authority: setting direction, making recommendations, and owning the outcomes. That's hard to do when there's already a team in place with their own processes, tools, and rules.

If you're looking for a contractor to plug into an existing team and take direction from a project manager, we're not the right fit. If you're looking for a technical lead beside the owner while you focus on everything else, that's exactly what this is. We're not here to become employees or a permanent part of your org. This is a high-trust working partnership, and it works best when we're both clear on that from the start.

Ready to get work off your plate?

If this sounds like what you've been looking for, the next step is a call. We'll talk through what's eating your week, what software could take off your plate, and whether we're the right team to build it.

Notes & Quick Takes

Short thoughts for business owners stuck in spreadsheets, handoffs, and work they hate doing by hand. Copy, post, swap between here and LinkedIn.

  • The build-vs-buy math just flipped

    We needed sales software. Call a client, bridge the call to a rep, record it, transcribe it, feed it into our AI ops and SOPs. Nothing exot…

    John Rake

    John Rake

    Principal, GorillaBot Labs

  • You Never Really Know If It's Working

    Ten years in, the thing nobody warned me about is still the hardest part. Every step forward feels identical to the step before failure. Th…

    John Rake

    John Rake

    Principal, GorillaBot Labs

  • The AI that couldn't tell me what day it was

    I use AI for almost everything I do day to day. Internal process, client billing, dashboard management, even drafting and publishing this n…

    John Rake

    John Rake

    Principal, GorillaBot Labs

  • My own automation blind spot

    I missed a weekly client report a couple months ago. Not because I don't care — because the task depended on me remembering a Friday click.…

    John Rake

    John Rake

    Principal, GorillaBot Labs

  • When one person carries the close rate

    If your top performer is dramatically better than everyone else, assume the process is still in their head. We mapped objections and pivot…

    John Rake

    John Rake

    Principal, GorillaBot Labs

  • No invoice doesn't mean no cost

    Manual work hides because it's spread across the week. Copy-paste between tools, chasing intake over email, rebuilding onboarding from scra…

    John Rake

    John Rake

    Principal, GorillaBot Labs

  • You're handing off judgment, not steps

    When a handoff fails, the SOP wasn't the problem. The person never learned what "done" looks like or when to escalate. Three things fix mos…

    John Rake

    John Rake

    Principal, GorillaBot Labs

  • "Delegate more" is useless advice

    Passing tasks without passing criteria just trains your team to wait. I use a 90-10 rule with clients: if I'd say yes 90% of the time, they…

    John Rake

    John Rake

    Principal, GorillaBot Labs

All notes →